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Case Study 3: Missed Opportunities Due Week 9 and worth 200 points Read the case study titled “Missed Opportunities”, located in the online course shell. Write a four to six (4-6) page paper in which you: Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. Assess the value of the various marketing re...

Case Study 2: Stopping Outshopping Due Week 7 and worth 220 points Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry. Write a four to six (4-6) page paper in which you: 1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.  2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. 3. Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions ...

Case Study 1: Revitalizing a Brand Due Week 4 and worth 200 points Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study. Write a four to six (4-6) page paper in which you: 1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. 2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.  3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). 4. Compare branding and communication strategies of a similar health services organizat...

Assignment 1: Product Development Due Week 3 and worth 160 points Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory. That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so t...