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Section 2: Marketing Budget (MS Excel worksheets template) Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget. 6.       Complete the Marketing Budget worksheet for your company. o        §    Hints:  The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals. §    Hints : When filling out the “Marketing Budget” worksheet in the Excel spreadsheet: o      Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials. o      Leave the number at zero (0)...

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget.  Note:  You must submit both sections as separate files for the completion of this assignment. For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live. For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success. Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent) Write the three to five (3-5) page Marketing Plan & Sales Strategy se...

Due Week 3 and worth 100 points In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments. Write a three to five (3-5) page paper, in which you: 1.       Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. o      Hints:  Research and outline beverage industry trends. Consider the size and growth rate of the indu...