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MKT 500-ASSIGNMENT 1

Assignment 1: Part A: Your Marketing Plan Due Week 4 and worth 200 points At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the companyĆ¢€™s background information, an environmental analysis, your companyĆ¢€™s short and long-term goals, and a SWOT analysis. For information on Website analytics, visit Google Analytics at  http://www.google.com/analytics/why/ . Note:  You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a five to six (5-6) page paper in which you: Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Determine the primary and s...

FIN 534_FINAL_2016_LATEST (PART 2)

·          Q uestion 1 2 out of 2 points Which of the following is NOT normally regarded as being a barrier to hostile takeovers? Which of the following is NOT normally regarded as being a good reason to establish an ESOP? Which of the following statements is NOT correct? Consider two very different firms, M and N. Firm M is a mature firm in a mature industry. Its annual net income and net cash flows are both consistently high and stable. However, M's growth prospects are quite limited, so its capital budget is small relative to its net income. Firm N is a relatively new firm in a new and growing industry. Its markets and products have not stabilized, so its annual operating income fluctuates considerably. However, N has substantial growth opportunities, and its capital budget is expected to be large relative to its net income for the foreseeable future....