MKT 500-ASSIGNMENT 1
Assignment 1: Part A: Your Marketing Plan Due Week 4 and worth 200 points At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the companyĆ¢€™s background information, an environmental analysis, your companyĆ¢€™s short and long-term goals, and a SWOT analysis. For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/ . Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a five to six (5-6) page paper in which you: Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Determine the primary and s...